Synthetic data
All sessions

s-3656

Simulated shopper

Nov 1, 2026, 9:10 AM UTC · mobile · organic · Kettle Ti Stove Kit · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 246sViewed Kettle TiViewed a product pageNo clear doubt 55%
  3. 359sOpened reviews · Kettle TiOpened reviewsSuitability 30%
  4. 41m 34sOpened reviews · Kettle TiOpened reviewsSuitability 46%
  5. 52m 10sReviews filtered: suitabilityFiltered reviews by performanceSuitability 98%
  6. 62m 27sExpanded specs · Kettle TiExpanded technical specs→ the store shows Built-For Answer hereSuitability >99%
  7. 73m 05sBrowsed catalogBrowsed the catalogSuitability >99%
  8. 83m 26sSorted: price ascSorted by lowest priceSuitability 98%
  9. 3m 44sLeft the store

Final guess

Suitability98%
Fit
<1%
Suitability
98%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.