Synthetic data
All sessions

s-3660

Simulated shopper

Nov 1, 2026, 6:05 AM UTC · mobile · email · Lumen 400 Headlamp · 15 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 42%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 250sAdded to cart · Lumen 400Added to cartNo clear doubt 36%
  3. 355sViewed cartViewed cart (saw shipping cost)Value 45%
  4. 41m 11sRemoved from cart · Lumen 400Removed from cart→ the store shows Value Breakdown hereValue 96%
  5. 51m 27sAdded to cart · Lumen 400Added to cartValue 96%
  6. 61m 35sViewed cartViewed cart (saw shipping cost)Value 98%
  7. 71m 42sPromo field focusedClicked into the promo-code fieldValue >99%
  8. 82m 17sImage 1 · Lumen 400Viewed a product imageValue >99%
  9. 92m 50sViewed cartViewed cart (saw shipping cost)Value >99%
  10. 102m 56sPromo field focusedClicked into the promo-code fieldValue >99%
  11. 113m 15sOpened reviews · Lumen 400Opened reviewsValue >99%
  12. 123m 36sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 133m 55sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 144m 12sCheckout startedStarted checkoutValue >99%
  15. 4m 28sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Viewed cart (saw shipping cost) ×44.1×
  • Removed from cart46.2×
  • Filtered reviews by value18.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.