Synthetic data
All sessions

s-3661

Simulated shopper

Oct 24, 2026, 10:29 PM UTC · mobile · search ads · Lumen 400 Headlamp · 11 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 244sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 358sExpanded shipping · Lumen 400Expanded shipping infoDelivery 49%
  4. 41m 16sDelivery check · ZIP 95143Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 91%
  5. 51m 22sAdded to cart · Lumen 400Added to cartDelivery 91%
  6. 61m 39sExpanded specs · Lumen 400Expanded technical specsDelivery 81%
  7. 72m 16sDelivery check · ZIP 50845Checked delivery date by ZIPDelivery 98%
  8. 82m 53sExpanded shipping · Lumen 400Expanded shipping infoDelivery >99%
  9. 93m 10sDelivery check · ZIP 24333Checked delivery date by ZIPDelivery >99%
  10. 103m 25sImage 1 · Lumen 400Viewed a product imageDelivery >99%
  11. 3m 49sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Expanded shipping info ×213.0×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.