Synthetic data
All sessions

s-3662

Simulated shopper

Oct 25, 2026, 2:25 AM UTC · mobile · paid social · Talus Trail Runner · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Talus TrailViewed a product pageChoice 23%
  2. 244sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 31m 23sExpanded materials · Talus TrailExpanded materialsDurability 56%
  4. 41m 40sOpened reviews · Talus TrailOpened reviewsDurability 61%
  5. 51m 45sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 99%
  6. 62m 11sOpened reviews · Talus TrailOpened reviewsDurability 99%
  7. 72m 31sOpened reviews · Talus TrailOpened reviewsDurability 99%
  8. 82m 47sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 93m 05sExpanded warranty · Talus TrailExpanded warrantyDurability >99%
  10. 103m 34sSearch “long lasting base layer”Searched for sizing / fitDurability >99%
  11. 113m 37sSearch “tent”Searched the catalogDurability >99%
  12. 4m 03sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded warranty15.6×
  • Opened reviews ×41.8×
  • Expanded materials6.6×
  • Searched for sizing / fit2.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.