Synthetic data
All sessions

s-3663

Simulated shopper

Oct 21, 2026, 5:40 PM UTC · desktop · search ads · Squall 2.5L Rain Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 21m 05sCompare + Squall 2.5LAdded a product to compareChoice 76%
  3. 31m 39sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 94%
  4. 42m 11sOpened reviews · Squall 2.5LOpened reviewsChoice 85%
  5. 52m 47sExpanded materials · Squall 2.5LExpanded materialsChoice 61%
  6. 63m 15sImage 1 · Squall 2.5LViewed a product imageChoice 54%
  7. 73m 49sImage 2 · Squall 2.5LViewed a product imageSuitability 52%
  8. 3m 53sLeft the store

Final guess

Suitability52%
Fit
<1%
Suitability
52%
Durability
1%
Value
1%
Delivery
<1%
Choice
45%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Opened reviews1.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.