Synthetic data
All sessions

s-3664

Simulated shopper

Oct 25, 2026, 1:56 PM UTC · mobile · organic · Driftwood 2P Tent · 11 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 235sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 37%
  3. 339sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  4. 452sExpanded returns · Driftwood 2PExpanded returns policyNo clear doubt 55%
  5. 51m 16sExpanded returns · Driftwood 2PExpanded returns policyNo clear doubt 48%
  6. 61m 35sExpanded warranty · Driftwood 2PExpanded warrantyNo clear doubt 45%
  7. 71m 58sExpanded materials · Driftwood 2PExpanded materials→ the store shows Durability Proof hereDurability 76%
  8. 82m 05sBrowsed catalogBrowsed the catalogDurability 54%
  9. 92m 08sSearch “jacket”Searched the catalogNo clear doubt 68%
  10. 102m 22sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 68%
  11. 2m 40sLeft the store

Final guess

No clear doubt68%
Fit
<1%
Suitability
<1%
Durability
30%
Value
<1%
Delivery
2%
Choice
<1%
No clear doubt
68%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Searched the catalog2.9×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.