Synthetic data
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s-3666

Simulated shopper

Oct 25, 2026, 1:38 PM UTC · mobile · organic · Emberline 20°F Down Bag · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 242sExpanded returns · Emberline 20°FExpanded returns policyDelivery 28%
  3. 356sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 40%
  4. 41m 20sBrowsed catalogBrowsed the catalogNo clear doubt 62%
  5. 51m 23sBrowsed catalogBrowsed the catalogNo clear doubt 79%
  6. 61m 45sImage 2 · Emberline 20°FViewed a product imageNo clear doubt 90%
  7. 72m 09sExpanded materials · Emberline 20°FExpanded materialsNo clear doubt 90%
  8. 82m 40sImage 3 · Emberline 20°FViewed a product imageNo clear doubt 95%
  9. 93m 08sOpened reviews · Emberline 20°FOpened reviewsNo clear doubt 82%
  10. 3m 34sLeft the store

Final guess

No clear doubt82%
Fit
4%
Suitability
6%
Durability
8%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
82%
Why no clear doubthow much likelier
  • Viewed a product image ×32.3×
  • Browsed the catalog ×22.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.