Synthetic data
All sessions

s-3667

Simulated shopper

Oct 20, 2026, 4:00 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 12 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 41%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 233sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 347sViewed Cairn MidViewed a product page · Switched to a similar productChoice 66%
  4. 41m 06sSearch “merino”Searched the catalogChoice 47%
  5. 51m 42sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 93%
  6. 62m 10sCompare + Talus TrailAdded a product to compareChoice 99%
  7. 72m 41sViewed Emberline 20°FViewed a product pageChoice 99%
  8. 83m 18sImage 1 · Emberline 20°FViewed a product imageChoice >99%
  9. 93m 35sAdded to cart · Cairn MidAdded to cartChoice >99%
  10. 103m 57sViewed cartViewed cart (saw shipping cost)Choice 98%
  11. 114m 15sCheckout startedStarted checkoutChoice 98%
  12. 4m 31sPurchased

Final guess

Choice98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
2%
Delivery
<1%
Choice
98%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.