Synthetic data
All sessions

s-3670

Simulated shopper

Oct 27, 2026, 4:11 AM UTC · mobile · search ads · Ridgeback 38L Pack · 17 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Talus TrailViewed a product pageChoice 23%
  2. 21m 10sViewed Ridgeback 48LViewed a product pageChoice 30%
  3. 31m 35sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice 82%
  4. 41m 56sSearch “merino”Searched the catalogChoice 67%
  5. 52m 01sAdded to cart · Ridgeback 38LAdded to cartChoice 63%
  6. 62m 40sViewed cartViewed cart (saw shipping cost)Choice 59%
  7. 73m 10sSearch “deals”Searched for deals / price→ the store shows Value Breakdown hereValue 88%
  8. 83m 37sViewed cartViewed cart (saw shipping cost)Value 98%
  9. 93m 59sPromo field focusedClicked into the promo-code fieldValue >99%
  10. 104m 31sSearch “merino”Searched the catalogValue >99%
  11. 115m 06sExpanded materials · Ridgeback 38LExpanded materialsValue >99%
  12. 125m 45sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 136m 08sPromo field focusedClicked into the promo-code fieldValue >99%
  14. 146m 30sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 156m 43sOpened reviews · Ridgeback 38LOpened reviewsValue >99%
  16. 167m 15sReviews filtered: valueFiltered reviews by valueValue >99%
  17. 7m 25sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Viewed cart (saw shipping cost) ×44.1×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.