Synthetic data
All sessions

s-3672

Simulated shopper

Oct 31, 2026, 7:40 PM UTC · mobile · search ads · Lumen 400 Headlamp · 14 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 35%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 234sExpanded materials · Lumen 400Expanded materialsNo clear doubt 36%
  3. 31m 11sOpened reviews · Lumen 400Opened reviewsDurability 54%
  4. 41m 21sDelivery check · ZIP 65741Checked delivery date by ZIPDelivery 39%
  5. 51m 44sDelivery check · ZIP 29686Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 92%
  6. 62m 09sAdded to cart · Lumen 400Added to cartDelivery 92%
  7. 72m 13sCheckout startedStarted checkoutDelivery 92%
  8. 82m 41sDelivery check · ZIP 65125Checked delivery date by ZIPDelivery 99%
  9. 93m 09sSearch “tent”Searched the catalogDelivery 99%
  10. 103m 35sExpanded returns · Lumen 400Expanded returns policyDelivery >99%
  11. 114m 14sImage 1 · Lumen 400Viewed a product imageDelivery 99%
  12. 124m 32sExpanded returns · Lumen 400Expanded returns policyDelivery 99%
  13. 134m 46sExpanded shipping · Lumen 400Expanded shipping infoDelivery >99%
  14. 4m 53sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Expanded shipping info13.0×
  • Expanded returns policy ×22.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.