Synthetic data
All sessions

s-3673

Simulated shopper

Nov 2, 2026, 4:29 PM UTC · mobile · organic · Talus Trail Runner · 9 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Talus TrailViewed a product pageChoice 23%
  2. 246sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 31m 12sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  4. 41m 42sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability >99%
  5. 52m 11sSorted: featuredRe-sorted the catalogSuitability >99%
  6. 62m 30sAdded to cart · Talus TrailAdded to cartSuitability >99%
  7. 72m 36sViewed cartViewed cart (saw shipping cost)Suitability 99%
  8. 82m 48sCheckout startedStarted checkoutSuitability 99%
  9. 3m 11sPurchased

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.