Synthetic data
All sessions

s-3674

Simulated shopper

Oct 29, 2026, 8:10 AM UTC · mobile · search ads · Driftwood 2P Tent · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 249sDelivery check · ZIP 55285Checked delivery date by ZIPDelivery 88%
  3. 356sBrowsed catalogBrowsed the catalogDelivery 81%
  4. 41m 22sSorted: price ascSorted by lowest price→ the store shows Delivery Promise hereDelivery 65%
  5. 51m 57sOpened reviews · Driftwood 2POpened reviewsDelivery 71%
  6. 62m 00sReviews filtered: durabilityFiltered reviews by durabilityDurability 68%
  7. 72m 09sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 85%
  8. 2m 14sLeft the store

Final guess

Delivery85%
Fit
<1%
Suitability
<1%
Durability
14%
Value
<1%
Delivery
85%
Choice
<1%
No clear doubt
1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.