Synthetic data
All sessions

s-3677

Simulated shopper

Nov 2, 2026, 6:45 PM UTC · desktop · paid social · Ridgeback 38L Pack · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 249sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  3. 355sBrowsed catalogBrowsed the catalogNo clear doubt 67%
  4. 41m 34sSorted: price ascSorted by lowest priceNo clear doubt 69%
  5. 51m 51sSize guide · Ridgeback 38LOpened the size guideNo clear doubt 74%
  6. 62m 16sExpanded specs · Ridgeback 38LExpanded technical specsNo clear doubt 88%
  7. 72m 51sExpanded warranty · Ridgeback 38LExpanded warrantyNo clear doubt 96%
  8. 83m 15sOpened reviews · Ridgeback 38LOpened reviewsNo clear doubt 88%
  9. 93m 26sCompare + Ridgeback 38LAdded a product to compareNo clear doubt 49%
  10. 103m 38sCompare + Ridgeback 48LAdded a product to compareChoice 57%
  11. 3m 55sLeft the store

Final guess

Choice57%
Fit
1%
Suitability
18%
Durability
1%
Value
18%
Delivery
<1%
Choice
57%
No clear doubt
4%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.