Synthetic data
All sessions

s-3678

Simulated shopper

Oct 26, 2026, 4:01 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Cairn MidViewed a product pageFit 27%
  2. 216sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 339sReviews filtered: fitFiltered reviews by fitFit 94%
  4. 41m 02sOpened reviews · Cairn MidOpened reviewsFit 95%
  5. 51m 11sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit >99%
  6. 61m 45sSize 9 · Cairn MidSelected a sizeFit >99%
  7. 72m 25sSize guide · Cairn MidOpened the size guideFit >99%
  8. 82m 49sImage 1 · Cairn MidViewed a product imageFit >99%
  9. 93m 02sExpanded returns · Cairn MidExpanded returns policyFit >99%
  10. 103m 18sImage 2 · Cairn MidViewed a product imageFit >99%
  11. 113m 33sSize 9.5 · Cairn MidChanged size selectionFit >99%
  12. 124m 05sSize guide · Cairn MidRe-opened the size guideFit >99%
  13. 134m 17sSize guide · Cairn MidRe-opened the size guideFit >99%
  14. 144m 56sExpanded returns · Cairn MidExpanded returns policyFit >99%
  15. 5m 17sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Filtered reviews by fit ×224.4×
  • Changed size selection106.9×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy ×22.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.