Synthetic data
All sessions

s-3679

Simulated shopper

Oct 20, 2026, 7:02 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 20 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 242sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 03sCompare + Squall 2.5LAdded a product to compareChoice 64%
  4. 41m 23sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 90%
  5. 51m 59sImage 1 · Squall 2.5LViewed a product imageChoice 93%
  6. 62m 08sOpened reviews · Squall 2.5LOpened reviewsChoice 81%
  7. 72m 42sReviews filtered: suitabilityFiltered reviews by performanceSuitability 96%
  8. 82m 51sExpanded specs · Squall 2.5LExpanded technical specsSuitability 99%
  9. 93m 19sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  10. 103m 48sSearch “deals”Searched for deals / priceSuitability 99%
  11. 114m 15sExpanded warranty · Squall 2.5LExpanded warrantySuitability >99%
  12. 124m 43sViewed Emberline 20°FViewed a product pageSuitability >99%
  13. 135m 12sAdded to cart · Emberline 20°FAdded to cartSuitability >99%
  14. 145m 40sViewed cartViewed cart (saw shipping cost)Suitability 99%
  15. 156m 14sPromo field focusedClicked into the promo-code fieldSuitability 60%
  16. 166m 31sOpened reviews · Emberline 20°FOpened reviewsSuitability 71%
  17. 177m 11sReviews filtered: valueFiltered reviews by valueValue 89%
  18. 187m 42sBrowsed catalogBrowsed the catalogValue 93%
  19. 198m 03sSorted: price ascSorted by lowest priceValue >99%
  20. 8m 27sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.