Synthetic data
All sessions

s-3680

Simulated shopper

Oct 31, 2026, 1:19 AM UTC · desktop · organic · Cairn Low Hiking Shoe · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 236sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 351sSize 11 · Cairn LowSelected a sizeFit 56%
  4. 41m 09sBrowsed catalogBrowsed the catalogNo clear doubt 46%
  5. 51m 12sSearch “jacket”Searched the catalogNo clear doubt 71%
  6. 61m 24sSize guide · Cairn LowOpened the size guideFit 56%
  7. 71m 49sImage 1 · Cairn LowViewed a product imageNo clear doubt 56%
  8. 81m 54sOpened reviews · Cairn LowOpened reviews→ the store shows Fit Confidence hereFit 73%
  9. 92m 34sOpened reviews · Cairn LowOpened reviewsFit 90%
  10. 102m 56sReviews filtered: fitFiltered reviews by fitFit >99%
  11. 113m 33sDelivery check · ZIP 53638Checked delivery date by ZIPFit >99%
  12. 123m 37sOpened reviews · Cairn LowOpened reviewsFit >99%
  13. 133m 49sReviews filtered: fitFiltered reviews by fitFit >99%
  14. 144m 27sSize guide · Cairn LowRe-opened the size guideFit >99%
  15. 4m 49sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×31.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.