Synthetic data
All sessions

s-3681

Simulated shopper

Oct 20, 2026, 5:10 AM UTC · desktop · search ads · Kettle Ti Stove Kit · 18 actions

purchasedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 55%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 09sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 28sExpanded materials · Talus TrailExpanded materialsDurability 35%
  4. 41m 52sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability 63%
  5. 52m 17sOpened reviews · Talus TrailOpened reviewsSuitability 80%
  6. 62m 25sViewed Kettle TiViewed a product pageSuitability 74%
  7. 73m 03sExpanded specs · Kettle TiExpanded technical specsSuitability 94%
  8. 83m 42sExpanded specs · Kettle TiExpanded technical specsSuitability 98%
  9. 94m 07sBrowsed catalogBrowsed the catalogSuitability 96%
  10. 104m 14sSorted: price ascSorted by lowest priceSuitability 84%
  11. 114m 27sOpened reviews · Kettle TiOpened reviewsSuitability 96%
  12. 124m 35sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 134m 53sSearch “fuel canister compatible”Searched for a use-case or specSuitability >99%
  14. 145m 20sImage 1 · Kettle TiViewed a product imageSuitability >99%
  15. 155m 28sAdded to cart · Kettle TiAdded to cartSuitability >99%
  16. 165m 51sViewed cartViewed cart (saw shipping cost)Suitability >99%
  17. 176m 14sCheckout startedStarted checkoutSuitability >99%
  18. 6m 36sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×21.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.