Synthetic data
All sessions

s-3682

Simulated shopper

Oct 24, 2026, 1:51 PM UTC · desktop · search ads · Squall Pro 3L Shell · 18 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 14sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 35sOpened reviews · Talus TrailOpened reviewsSuitability 28%
  4. 41m 51sReviews filtered: suitabilityFiltered reviews by performanceSuitability 96%
  5. 52m 10sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability >99%
  6. 62m 20sExpanded materials · Talus TrailExpanded materialsSuitability >99%
  7. 72m 38sExpanded warranty · Talus TrailExpanded warrantySuitability 95%
  8. 82m 58sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  9. 93m 23sViewed Squall ProViewed a product pageSuitability 99%
  10. 103m 57sOpened reviews · Squall ProOpened reviewsSuitability >99%
  11. 114m 32sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 124m 55sOpened reviews · Squall ProOpened reviewsSuitability >99%
  13. 135m 28sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  14. 145m 42sOpened reviews · Squall ProOpened reviewsSuitability >99%
  15. 155m 45sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  16. 165m 55sExpanded specs · Squall ProExpanded technical specsSuitability >99%
  17. 176m 25sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  18. 6m 43sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×473.8×
  • Expanded technical specs ×36.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×41.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.