Synthetic data
All sessions

s-3683

Simulated shopper

Oct 23, 2026, 1:39 AM UTC · mobile · paid social · Kettle Ti Stove Kit · 6 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 249sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 358sDelivery check · ZIP 87070Checked delivery date by ZIPDelivery 68%
  4. 41m 14sExpanded shipping · Kettle TiExpanded shipping info→ the store shows Delivery Promise hereDelivery 93%
  5. 51m 32sAdded to cart · Kettle TiAdded to cartDelivery 93%
  6. 1m 52sLeft the store

Final guess

Delivery93%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
93%
Choice
<1%
No clear doubt
6%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.