Synthetic data
All sessions

s-3685

Simulated shopper

Oct 31, 2026, 8:20 PM UTC · mobile · search ads · Ridgeback 38L Pack · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 21m 04sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 37%
  3. 31m 39sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 70%
  4. 41m 51sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice >99%
  5. 52m 30sOpened reviews · Ridgeback 38LOpened reviewsChoice >99%
  6. 62m 48sExpanded specs · Ridgeback 38LExpanded technical specsChoice >99%
  7. 72m 52sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  8. 83m 09sOpened comparisonOpened the comparisonChoice >99%
  9. 93m 31sOpened comparisonOpened the comparisonChoice >99%
  10. 103m 43sImage 2 · Ridgeback 48LViewed a product imageChoice >99%
  11. 3m 51sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier ×222.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.