Synthetic data
All sessions

s-3686

Simulated shopper

Oct 31, 2026, 12:15 PM UTC · mobile · paid social · Talus Trail Runner · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Talus TrailViewed a product pageChoice 23%
  2. 232sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 344sDelivery check · ZIP 15146Checked delivery date by ZIPDelivery 60%
  4. 41m 22sOpened reviews · Talus TrailOpened reviewsDelivery 47%
  5. 52m 01sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 93%
  6. 2m 17sLeft the store

Final guess

Suitability93%
Fit
1%
Suitability
93%
Durability
2%
Value
<1%
Delivery
4%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.