Synthetic data
All sessions

s-3687

Simulated shopper

Oct 23, 2026, 3:02 AM UTC · mobile · organic · Kettle Ti Stove Kit · 11 actions

purchasedcart $69

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 232sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 31m 12sImage 1 · Kettle TiViewed a product imageNo clear doubt 69%
  4. 41m 30sCompare + Kettle TiAdded a product to compareChoice 38%
  5. 52m 08sCompare + Kettle TiAdded a product to compareChoice 81%
  6. 62m 17sOpened reviews · Kettle TiOpened reviewsChoice 57%
  7. 72m 56sOpened comparisonOpened the comparisonChoice 98%
  8. 83m 21sAdded to cart · Kettle TiAdded to cartChoice 98%
  9. 93m 45sViewed cartViewed cart (saw shipping cost)Choice 95%
  10. 104m 03sCheckout startedStarted checkoutChoice 95%
  11. 4m 24sPurchased

Final guess

Choice95%
Fit
<1%
Suitability
1%
Durability
<1%
Value
4%
Delivery
<1%
Choice
95%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtChoice
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.