Synthetic data
All sessions

s-3688

Simulated shopper

Oct 20, 2026, 11:59 AM UTC · mobile · paid social · Ridgeback 48L Pack · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 234sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 359sSize guide · Ridgeback 48LOpened the size guideFit 47%
  4. 41m 05sOpened reviews · Ridgeback 48LOpened reviewsFit 69%
  5. 51m 45sReviews filtered: valueFiltered reviews by valueValue 58%
  6. 62m 18sSize guide · Ridgeback 48LRe-opened the size guide→ the store shows Fit Confidence hereFit 95%
  7. 72m 36sBrowsed catalogBrowsed the catalogFit 92%
  8. 83m 01sSorted: price ascSorted by lowest priceFit 53%
  9. 93m 26sSize M/L · 18–21 in torso · Ridgeback 48LSelected a sizeFit 94%
  10. 103m 43sOpened reviews · Ridgeback 48LOpened reviewsFit 96%
  11. 114m 09sOpened reviews · Ridgeback 48LOpened reviewsFit 97%
  12. 124m 49sReviews filtered: valueFiltered reviews by valueFit 55%
  13. 135m 23sViewed Ridgeback 38LViewed a product page · Switched to a similar productValue 73%
  14. 5m 32sLeft the store

Final guess

Value73%
Fit
27%
Suitability
<1%
Durability
<1%
Value
73%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.