Synthetic data
All sessions

s-3692

Simulated shopper

Nov 2, 2026, 4:17 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 12 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Cairn MidViewed a product pageFit 27%
  2. 245sExpanded returns · Cairn MidExpanded returns policyFit 47%
  3. 31m 23sOpened reviews · Cairn MidOpened reviewsFit 61%
  4. 42m 00sViewed Cairn LowViewed a product page · Switched to a similar productFit 45%
  5. 52m 31sImage 1 · Cairn LowViewed a product imageFit 48%
  6. 62m 53sImage 2 · Cairn LowViewed a product imageFit 45%
  7. 72m 56sSize guide · Cairn LowOpened the size guide→ the store shows Fit Confidence hereFit 71%
  8. 83m 21sImage 3 · Cairn LowViewed a product imageFit 64%
  9. 93m 45sAdded to cart · Cairn LowAdded to cartFit 64%
  10. 104m 09sViewed cartViewed cart (saw shipping cost)Fit 75%
  11. 114m 18sCheckout startedStarted checkoutFit 75%
  12. 4m 29sPurchased

Final guess

Fit75%
Fit
75%
Suitability
<1%
Durability
1%
Value
1%
Delivery
1%
Choice
6%
No clear doubt
17%
Why fithow much likelier
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews1.4×
  • Viewed a product image ×31.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.