Synthetic data
All sessions

s-3696

Simulated shopper

Oct 27, 2026, 6:54 AM UTC · mobile · search ads · Lumen 400 Headlamp · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 239sExpanded materials · Lumen 400Expanded materialsNo clear doubt 36%
  3. 350sExpanded materials · Lumen 400Expanded materials→ the store shows Durability Proof hereDurability 68%
  4. 41m 13sExpanded materials · Lumen 400Expanded materialsDurability 88%
  5. 51m 19sOpened reviews · Lumen 400Opened reviewsDurability 92%
  6. 61m 23sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  7. 71m 29sImage 1 · Lumen 400Viewed a product imageDurability >99%
  8. 81m 35sImage 2 · Lumen 400Viewed a product imageDurability >99%
  9. 92m 11sExpanded warranty · Lumen 400Expanded warrantyDurability >99%
  10. 102m 16sOpened reviews · Lumen 400Opened reviewsDurability >99%
  11. 112m 31sOpened reviews · Lumen 400Opened reviewsDurability >99%
  12. 123m 02sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  13. 133m 23sExpanded warranty · Lumen 400Expanded warrantyDurability >99%
  14. 143m 41sExpanded warranty · Lumen 400Expanded warrantyDurability >99%
  15. 3m 59sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded warranty ×315.6×
  • Expanded materials ×36.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.