Synthetic data
All sessions

s-3699

Simulated shopper

Oct 28, 2026, 7:15 AM UTC · desktop · organic · Ridgeback 38L Pack · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Merino 200Viewed a product pageFit 22%
  2. 247sViewed Ridgeback 38LViewed a product pageNo clear doubt 32%
  3. 358sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 49%
  4. 41m 24sOpened reviews · Ridgeback 38LOpened reviewsNo clear doubt 27%
  5. 51m 38sOpened reviews · Ridgeback 38LOpened reviewsFit 35%
  6. 62m 04sOpened reviews · Ridgeback 38LOpened reviewsSuitability 42%
  7. 72m 24sReviews filtered: durabilityFiltered reviews by durabilityDurability 91%
  8. 82m 51sImage 2 · Ridgeback 38LViewed a product imageDurability 88%
  9. 93m 01sExpanded materials · Ridgeback 38LExpanded materials→ the store shows Durability Proof hereDurability 97%
  10. 3m 09sLeft the store

Final guess

Durability97%
Fit
1%
Suitability
3%
Durability
97%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials6.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.