Synthetic data
All sessions

s-3702

Simulated shopper

Nov 2, 2026, 5:54 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 12 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 243sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 351sAdded to cart · Cairn MidAdded to cartNo clear doubt 34%
  4. 41m 26sViewed cartViewed cart (saw shipping cost)Value 49%
  5. 52m 04sBrowsed catalogBrowsed the catalogValue 55%
  6. 62m 27sDelivery check · ZIP 12010Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 84%
  7. 72m 51sViewed cartViewed cart (saw shipping cost)Delivery 88%
  8. 83m 29sDelivery check · ZIP 42794Checked delivery date by ZIPDelivery >99%
  9. 94m 07sExpanded shipping · Cairn MidExpanded shipping infoDelivery >99%
  10. 104m 22sExpanded returns · Cairn MidExpanded returns policyDelivery >99%
  11. 114m 40sExpanded shipping · Cairn MidExpanded shipping infoDelivery >99%
  12. 4m 55sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info ×213.0×
  • Viewed cart (saw shipping cost) ×22.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.