Synthetic data
All sessions

s-3705

Simulated shopper

Oct 29, 2026, 7:32 PM UTC · desktop · paid social · Talus Trail Runner · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Talus TrailViewed a product pageChoice 23%
  2. 29sExpanded shipping · Talus TrailExpanded shipping infoDelivery 53%
  3. 346sOpened reviews · Talus TrailOpened reviewsDelivery 49%
  4. 41m 24sImage 1 · Talus TrailViewed a product imageDelivery 34%
  5. 51m 32sExpanded returns · Talus TrailExpanded returns policyDelivery 54%
  6. 61m 37sViewed Cairn LowViewed a product page · Switched to a similar productNo clear doubt 33%
  7. 72m 05sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  8. 82m 24sCompare + Driftwood 2PAdded a product to compare→ the store shows Decision Helper hereChoice 90%
  9. 92m 35sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 3m 03sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Added a product to compare11.5×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.