Synthetic data
All sessions

s-3706

Simulated shopper

Oct 22, 2026, 12:23 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Cairn LowViewed a product pageChoice 31%
  2. 244sImage 1 · Cairn LowViewed a product imageNo clear doubt 35%
  3. 347sExpanded shipping · Cairn LowExpanded shipping infoNo clear doubt 44%
  4. 41m 25sBrowsed catalogBrowsed the catalogNo clear doubt 64%
  5. 51m 41sSorted: price ascSorted by lowest priceNo clear doubt 75%
  6. 61m 45sDelivery check · ZIP 47857Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 61%
  7. 72m 08sExpanded shipping · Cairn LowExpanded shipping infoDelivery 90%
  8. 82m 17sExpanded warranty · Cairn LowExpanded warrantyDelivery 79%
  9. 92m 23sDelivery check · ZIP 72133Checked delivery date by ZIPDelivery 98%
  10. 2m 47sLeft the store

Final guess

Delivery98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
98%
Choice
<1%
No clear doubt
2%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info ×213.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.