Synthetic data
All sessions

s-3709

Simulated shopper

Oct 25, 2026, 3:28 AM UTC · desktop · paid social · Driftwood 2P Tent · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 216sSearch “winter hiking boots”Searched for a use-case or specSuitability 72%
  3. 321sExpanded materials · Driftwood 2PExpanded materials→ the store shows Built-For Answer hereSuitability 85%
  4. 440sExpanded specs · Driftwood 2PExpanded technical specsSuitability 98%
  5. 548sExpanded specs · Driftwood 2PExpanded technical specsSuitability >99%
  6. 655sSearch “fuel canister compatible”Searched for a use-case or specSuitability >99%
  7. 71m 33sExpanded specs · Driftwood 2PExpanded technical specsSuitability >99%
  8. 82m 13sImage 1 · Driftwood 2PViewed a product imageSuitability >99%
  9. 92m 18sExpanded specs · Driftwood 2PExpanded technical specsSuitability >99%
  10. 102m 25sOpened reviews · Driftwood 2POpened reviewsSuitability >99%
  11. 112m 29sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 122m 44sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  13. 2m 50sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×317.5×
  • Expanded technical specs ×46.9×
  • Filtered reviews by performance73.8×
  • Opened reviews1.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.