Synthetic data
All sessions

s-3710

Simulated shopper

Oct 28, 2026, 12:02 AM UTC · mobile · paid social · Cairn Low Hiking Shoe · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Cairn LowViewed a product pageChoice 31%
  2. 221sOpened reviews · Cairn LowOpened reviewsFit 27%
  3. 335sReviews filtered: valueFiltered reviews by valueValue 82%
  4. 41m 06sBrowsed catalogBrowsed the catalogValue 87%
  5. 51m 23sOpened reviews · Cairn LowOpened reviewsValue 86%
  6. 61m 27sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 99%
  7. 71m 52sCompare + Cairn LowAdded a product to compareValue >99%
  8. 82m 12sCompare + Cairn MidAdded a product to compareValue >99%
  9. 92m 50sViewed Talus TrailViewed a product page · Switched to a similar productValue 98%
  10. 102m 56sBrowsed catalogBrowsed the catalogValue 99%
  11. 113m 23sSorted: price ascSorted by lowest priceValue >99%
  12. 124m 03sOpened reviews · Talus TrailOpened reviewsValue >99%
  13. 134m 18sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 144m 34sOpened reviews · Talus TrailOpened reviewsValue >99%
  15. 155m 06sImage 1 · Talus TrailViewed a product imageValue >99%
  16. 5m 25sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×
  • Switched to a similar product1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.