Synthetic data
All sessions

s-3712

Simulated shopper

Oct 20, 2026, 8:18 AM UTC · mobile · email · Ridgeback 48L Pack · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 15sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 42sSorted: ratingRe-sorted the catalogNo clear doubt 67%
  4. 42m 10sExpanded specs · Ridgeback 48LExpanded technical specsNo clear doubt 71%
  5. 52m 26sExpanded specs · Ridgeback 48LExpanded technical specsNo clear doubt 55%
  6. 62m 58sExpanded specs · Ridgeback 48LExpanded technical specs→ the store shows Built-For Answer hereSuitability 68%
  7. 73m 23sImage 1 · Ridgeback 48LViewed a product imageSuitability 59%
  8. 84m 00sViewed Ridgeback 38LViewed a product page · Switched to a similar productNo clear doubt 59%
  9. 94m 04sExpanded specs · Ridgeback 38LExpanded technical specsSuitability 49%
  10. 4m 24sLeft the store

Final guess

Suitability49%
Fit
<1%
Suitability
49%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
12%
No clear doubt
39%
Why suitabilityhow much likelier
  • Expanded technical specs ×46.9×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.