Synthetic data
All sessions

s-3714

Simulated shopper

Oct 26, 2026, 7:13 PM UTC · mobile · organic · Driftwood 2P Tent · 16 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 240sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 347sBrowsed catalogBrowsed the catalogNo clear doubt 62%
  4. 450sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 83%
  5. 51m 30sImage 2 · Driftwood 2PViewed a product imageNo clear doubt 93%
  6. 62m 03sSearch “sale”Searched for deals / priceNo clear doubt 75%
  7. 72m 38sOpened reviews · Driftwood 2POpened reviewsNo clear doubt 54%
  8. 82m 46sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 71%
  9. 93m 21sAdded to cart · Driftwood 2PAdded to cartDelivery 71%
  10. 103m 39sSorted: price descRe-sorted the catalogDelivery 75%
  11. 114m 11sOpened reviews · Driftwood 2POpened reviewsDelivery 77%
  12. 124m 15sReviews filtered: deliveryFiltered reviews by shippingDelivery 99%
  13. 134m 55sViewed cartViewed cart (saw shipping cost)Delivery >99%
  14. 145m 19sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  15. 155m 32sImage 3 · Driftwood 2PViewed a product imageDelivery >99%
  16. 5m 56sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×242.3×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Re-sorted the catalog1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.