Synthetic data
All sessions

s-3715

Simulated shopper

Oct 19, 2026, 11:17 PM UTC · mobile · search ads · Ridgeback 48L Pack · 17 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 15sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 28sBrowsed catalogBrowsed the catalogNo clear doubt 54%
  4. 41m 40sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 76%
  5. 51m 47sOpened reviews · Ridgeback 48LOpened reviewsNo clear doubt 54%
  6. 62m 07sReviews filtered: suitabilityFiltered reviews by performanceSuitability 91%
  7. 72m 34sBrowsed catalogBrowsed the catalogSuitability 84%
  8. 83m 03sOpened reviews · Ridgeback 48LOpened reviewsSuitability 93%
  9. 93m 29sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  10. 103m 58sExpanded specs · Ridgeback 48LExpanded technical specsSuitability >99%
  11. 114m 20sSorted: ratingRe-sorted the catalogSuitability >99%
  12. 124m 55sImage 2 · Ridgeback 48LViewed a product imageSuitability >99%
  13. 135m 02sViewed Ridgeback 38LViewed a product page · Switched to a similar productSuitability >99%
  14. 145m 14sExpanded specs · Ridgeback 38LExpanded technical specsSuitability >99%
  15. 155m 27sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
  16. 165m 56sAdded to cart · Ridgeback 48LAdded to cartSuitability >99%
  17. 6m 20sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×31.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.