All sessions
s-3717
Simulated shopperOct 30, 2026, 7:01 AM UTC · desktop · search ads · Merino 200 Base Layer Crew · 5 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 16sViewed Merino 200Viewed a product pageFit 22%
- 243sOpened reviews · Merino 200Opened reviewsDurability 31%
- 356sDelivery check · ZIP 90214Checked delivery date by ZIPDelivery 56%
- 41m 28sExpanded specs · Merino 200Expanded technical specsDelivery 42%
- 1m 53sLeft the store
Final guess
Delivery42%
Fit
8%
Suitability
27%
Durability
8%
Value
2%
Delivery
42%
Choice
1%
No clear doubt
12%
Why deliveryhow much likelier
- Checked delivery date by ZIP21.1×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.