All sessions
s-3718
Simulated shopperOct 24, 2026, 7:38 PM UTC · desktop · email · Merino 200 Base Layer Crew · 13 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 23%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 120sSearch “boots”Searched the catalogNo clear doubt 32%
- 225sViewed Merino 200Viewed a product pageNo clear doubt 43%
- 354sExpanded materials · Merino 200Expanded materialsDurability 48%
- 41m 24sExpanded warranty · Merino 200Expanded warranty→ the store shows Durability Proof hereDurability 88%
- 51m 28sOpened reviews · Merino 200Opened reviewsDurability 96%
- 61m 48sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
- 72m 24sExpanded warranty · Merino 200Expanded warrantyDurability >99%
- 83m 01sExpanded warranty · Merino 200Expanded warrantyDurability >99%
- 93m 39sExpanded warranty · Merino 200Expanded warrantyDurability >99%
- 104m 02sExpanded warranty · Merino 200Expanded warrantyDurability >99%
- 114m 05sOpened reviews · Merino 200Opened reviewsDurability >99%
- 124m 36sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
- 4m 55sLeft the store
Final guess
Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
- Expanded warranty ×515.6×
- Filtered reviews by durability ×295.7×
- Expanded materials6.6×
- Opened reviews ×21.8×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.