All sessions
s-3719
Simulated shopperOct 29, 2026, 8:19 AM UTC · desktop · email · Merino 200 Base Layer Crew · 4 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 18sViewed Merino 200Viewed a product pageFit 22%
- 241sImage 1 · Merino 200Viewed a product imageNo clear doubt 37%
- 31m 18sExpanded materials · Merino 200Expanded materialsDurability 49%
- 1m 39sLeft the store
Final guess
Durability49%
Fit
9%
Suitability
11%
Durability
49%
Value
1%
Delivery
1%
Choice
1%
No clear doubt
29%
Why durabilityhow much likelier
- Expanded materials6.6×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.