Synthetic data
All sessions

s-3720

Simulated shopper

Oct 23, 2026, 4:11 AM UTC · desktop · paid social · Squall Pro 3L Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 244sViewed Cairn LowViewed a product pageNo clear doubt 41%
  3. 354sBrowsed catalogBrowsed the catalogNo clear doubt 63%
  4. 41m 25sViewed Squall ProViewed a product pageNo clear doubt 74%
  5. 51m 50sDelivery check · ZIP 32429Checked delivery date by ZIPNo clear doubt 53%
  6. 62m 22sOpened reviews · Squall ProOpened reviewsDelivery 52%
  7. 73m 02sOpened reviews · Squall ProOpened reviewsDelivery 58%
  8. 3m 25sLeft the store

Final guess

Delivery58%
Fit
5%
Suitability
6%
Durability
3%
Value
6%
Delivery
58%
Choice
1%
No clear doubt
20%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.