Synthetic data
All sessions

s-3721

Simulated shopper

Oct 25, 2026, 5:03 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 17 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Cairn MidViewed a product pageFit 27%
  2. 240sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 359sOpened reviews · Cairn MidOpened reviewsFit 46%
  4. 41m 08sReviews filtered: fitFiltered reviews by fitFit 95%
  5. 51m 44sSize 9.5 · Cairn MidSelected a size→ the store shows Fit Confidence hereFit >99%
  6. 62m 11sExpanded returns · Cairn MidExpanded returns policyFit >99%
  7. 72m 15sImage 1 · Cairn MidViewed a product imageFit >99%
  8. 82m 26sBrowsed catalogBrowsed the catalogFit >99%
  9. 92m 32sOpened reviews · Cairn MidOpened reviewsFit >99%
  10. 102m 38sReviews filtered: fitFiltered reviews by fitFit >99%
  11. 113m 15sSize guide · Cairn MidOpened the size guideFit >99%
  12. 123m 39sOpened reviews · Cairn MidOpened reviewsFit >99%
  13. 134m 02sReviews filtered: fitFiltered reviews by fitFit >99%
  14. 144m 36sSize 9 · Cairn MidChanged size selectionFit >99%
  15. 154m 39sExpanded specs · Cairn MidExpanded technical specsFit >99%
  16. 164m 58sAdded to cart · Cairn MidAdded to cartFit >99%
  17. 5m 08sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×324.4×
  • Changed size selection106.9×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×41.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.