Synthetic data
All sessions

s-3724

Simulated shopper

Oct 24, 2026, 6:15 PM UTC · desktop · paid social · Talus Trail Runner · 16 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 250sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 358sOpened reviews · Talus TrailOpened reviewsSuitability 28%
  4. 41m 22sExpanded specs · Talus TrailExpanded technical specsSuitability 74%
  5. 52m 02sViewed Emberline 20°FViewed a product pageSuitability 65%
  6. 62m 40sImage 1 · Emberline 20°FViewed a product imageSuitability 62%
  7. 73m 03sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 72%
  8. 83m 34sViewed Talus TrailViewed a product page · Returned to a product viewed earlierChoice 99%
  9. 93m 56sViewed Cairn LowViewed a product page · Switched to a similar productChoice >99%
  10. 104m 27sOpened comparisonOpened the comparisonChoice >99%
  11. 114m 43sOpened comparisonOpened the comparisonChoice >99%
  12. 125m 05sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  13. 135m 38sCompare + Talus TrailAdded a product to compareChoice >99%
  14. 146m 15sCompare + Cairn LowAdded a product to compareChoice >99%
  15. 156m 22sAdded to cart · Talus TrailAdded to cartChoice >99%
  16. 6m 52sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×357.4×
  • Returned to a product viewed earlier ×222.8×
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.