Synthetic data
All sessions

s-3726

Simulated shopper

Oct 22, 2026, 1:41 PM UTC · mobile · email · Lumen 400 Headlamp · 11 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 215sImage 1 · Lumen 400Viewed a product imageNo clear doubt 59%
  3. 339sExpanded warranty · Lumen 400Expanded warrantyNo clear doubt 55%
  4. 443sDelivery check · ZIP 80970Checked delivery date by ZIPNo clear doubt 52%
  5. 51m 15sExpanded returns · Lumen 400Expanded returns policyDelivery 43%
  6. 61m 53sOpened reviews · Lumen 400Opened reviewsDelivery 42%
  7. 72m 19sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 95%
  8. 82m 46sAdded to cart · Lumen 400Added to cartDelivery 95%
  9. 92m 53sViewed cartViewed cart (saw shipping cost)Delivery 99%
  10. 103m 14sImage 2 · Lumen 400Viewed a product imageDelivery 98%
  11. 3m 35sLeft the store

Final guess

Delivery98%
Fit
<1%
Suitability
<1%
Durability
2%
Value
<1%
Delivery
98%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.