Synthetic data
All sessions

s-3727

Simulated shopper

Oct 27, 2026, 12:38 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 232sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 357sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  4. 41m 23sExpanded materials · Squall 2.5LExpanded materials→ the store shows Built-For Answer hereSuitability 98%
  5. 51m 48sExpanded materials · Squall 2.5LExpanded materialsSuitability 95%
  6. 61m 52sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  7. 72m 05sImage 1 · Squall 2.5LViewed a product imageSuitability >99%
  8. 82m 41sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  9. 2m 52sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×21.7×
  • Expanded materials ×21.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.