Synthetic data
All sessions

s-3728

Simulated shopper

Oct 30, 2026, 10:21 PM UTC · desktop · search ads · Talus Trail Runner · 17 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 52%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 252sViewed Talus TrailViewed a product pageNo clear doubt 42%
  3. 31m 15sExpanded materials · Talus TrailExpanded materialsDurability 39%
  4. 41m 30sImage 1 · Talus TrailViewed a product imageNo clear doubt 42%
  5. 51m 51sExpanded specs · Talus TrailExpanded technical specsSuitability 60%
  6. 62m 04sOpened reviews · Talus TrailOpened reviews→ the store shows Built-For Answer hereSuitability 80%
  7. 72m 43sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  8. 83m 16sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  9. 93m 26sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 103m 49sBrowsed catalogBrowsed the catalogSuitability >99%
  11. 114m 11sExpanded warranty · Talus TrailExpanded warrantySuitability >99%
  12. 124m 36sViewed Ridgeback 48LViewed a product pageSuitability >99%
  13. 135m 09sExpanded warranty · Ridgeback 48LExpanded warrantySuitability 99%
  14. 145m 17sAdded to cart · Talus TrailAdded to cartSuitability 99%
  15. 155m 36sViewed cartViewed cart (saw shipping cost)Suitability 98%
  16. 165m 46sCheckout startedStarted checkoutSuitability 98%
  17. 5m 50sPurchased

Final guess

Suitability98%
Fit
<1%
Suitability
98%
Durability
2%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtDurability
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.