Synthetic data
All sessions

s-3730

Simulated shopper

Nov 1, 2026, 1:45 AM UTC · desktop · search ads · Talus Trail Runner · 7 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 27%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 236sViewed Talus TrailViewed a product pageNo clear doubt 50%
  3. 355sExpanded shipping · Talus TrailExpanded shipping infoDelivery 45%
  4. 459sAdded to cart · Talus TrailAdded to cartDelivery 45%
  5. 51m 20sCheckout startedStarted checkoutDelivery 45%
  6. 61m 28sExpanded shipping · Talus TrailExpanded shipping info→ the store shows Delivery Promise hereDelivery 87%
  7. 1m 36sLeft the store

Final guess

Delivery87%
Fit
<1%
Suitability
1%
Durability
1%
Value
<1%
Delivery
87%
Choice
1%
No clear doubt
10%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.