Synthetic data
All sessions

s-3732

Simulated shopper

Oct 23, 2026, 11:30 AM UTC · desktop · paid social · Lumen 400 Headlamp · 9 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 213sOpened reviews · Lumen 400Opened reviewsSuitability 25%
  3. 345sReviews filtered: suitabilityFiltered reviews by performanceSuitability 96%
  4. 41m 13sOpened reviews · Lumen 400Opened reviewsSuitability 97%
  5. 51m 37sReviews filtered: valueFiltered reviews by value→ the store shows Built-For Answer hereSuitability 89%
  6. 61m 41sExpanded specs · Lumen 400Expanded technical specsSuitability 99%
  7. 72m 16sOpened reviews · Lumen 400Opened reviewsSuitability 99%
  8. 82m 21sAdded to cart · Lumen 400Added to cartSuitability 99%
  9. 2m 37sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.