Synthetic data
All sessions

s-3734

Simulated shopper

Oct 28, 2026, 1:25 PM UTC · mobile · email · Talus Trail Runner · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Talus TrailViewed a product pageChoice 23%
  2. 21m 06sImage 1 · Talus TrailViewed a product imageNo clear doubt 30%
  3. 31m 42sExpanded specs · Talus TrailExpanded technical specsSuitability 59%
  4. 41m 59sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability 86%
  5. 52m 14sBrowsed catalogBrowsed the catalogSuitability 76%
  6. 62m 24sSize guide · Talus TrailOpened the size guideSuitability 57%
  7. 72m 51sImage 2 · Talus TrailViewed a product imageNo clear doubt 51%
  8. 83m 00sImage 3 · Talus TrailViewed a product imageNo clear doubt 63%
  9. 93m 36sOpened reviews · Talus TrailOpened reviewsSuitability 69%
  10. 103m 56sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 114m 06sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  12. 124m 45sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  13. 135m 04sSize guide · Talus TrailRe-opened the size guideSuitability >99%
  14. 5m 10sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×46.9×
  • Filtered reviews by performance73.8×
  • Viewed a product image ×31.2×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.