All sessions
s-3735
Simulated shopperOct 26, 2026, 1:56 PM UTC · mobile · search ads · Lumen 400 Headlamp · 14 actions
abandonedcart $138
How Qualm's guess changed
With the current settings, the store would have shown Durability Proof after action 10 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 27%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 15sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 234sViewed Merino 200Viewed a product pageNo clear doubt 36%
- 354sAdded to cart · Merino 200Added to cartNo clear doubt 36%
- 41m 31sViewed cartViewed cart (saw shipping cost)Value 57%
- 51m 47sSize guide · Merino 200Opened the size guideFit 42%
- 62m 05sExpanded shipping · Merino 200Expanded shipping infoDelivery 55%
- 72m 26sViewed Lumen 400Viewed a product pageDelivery 51%
- 82m 59sAdded to cart · Lumen 400Added to cartDelivery 51%
- 93m 12sExpanded warranty · Lumen 400Expanded warrantyNo clear doubt 35%
- 103m 20sExpanded warranty · Lumen 400Expanded warranty→ the store shows Durability Proof hereDurability 74%
- 113m 47sDelivery check · ZIP 67005Checked delivery date by ZIPDelivery 72%
- 124m 13sOpened reviews · Lumen 400Opened reviewsDelivery 70%
- 134m 24sReviews filtered: durabilityFiltered reviews by durabilityDurability 97%
- 4m 32sLeft the store
Final guess
Durability97%
Fit
<1%
Suitability
<1%
Durability
97%
Value
<1%
Delivery
3%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
- Expanded warranty ×215.6×
- Filtered reviews by durability95.7×
- Opened reviews1.8×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryDurability
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.