Synthetic data
All sessions

s-3736

Simulated shopper

Nov 1, 2026, 9:29 PM UTC · desktop · organic · Cairn Low Hiking Shoe · 8 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Cairn LowViewed a product pageChoice 31%
  2. 251sOpened reviews · Cairn LowOpened reviewsFit 27%
  3. 31m 27sSize guide · Cairn LowOpened the size guideFit 76%
  4. 41m 38sOpened reviews · Cairn LowOpened reviewsFit 83%
  5. 51m 45sAdded to cart · Cairn LowAdded to cartFit 83%
  6. 61m 57sViewed cartViewed cart (saw shipping cost)→ the store shows Fit Confidence hereFit 68%
  7. 72m 21sCheckout startedStarted checkoutFit 68%
  8. 2m 29sPurchased

Final guess

Fit68%
Fit
68%
Suitability
4%
Durability
6%
Value
17%
Delivery
3%
Choice
1%
No clear doubt
1%
Why fithow much likelier
  • Opened the size guide8.4×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.