Synthetic data
All sessions

s-3737

Simulated shopper

Oct 22, 2026, 5:57 PM UTC · mobile · paid social · Ridgeback 48L Pack · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 244sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 31m 19sExpanded specs · Kettle TiExpanded technical specsSuitability 46%
  4. 41m 23sOpened reviews · Kettle TiOpened reviewsSuitability 74%
  5. 51m 39sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  6. 61m 45sImage 1 · Kettle TiViewed a product imageSuitability >99%
  7. 72m 24sViewed Ridgeback 48LViewed a product pageSuitability 99%
  8. 82m 48sExpanded specs · Ridgeback 48LExpanded technical specsSuitability >99%
  9. 93m 25sOpened reviews · Ridgeback 48LOpened reviewsSuitability >99%
  10. 103m 52sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 114m 21sOpened reviews · Ridgeback 48LOpened reviewsSuitability >99%
  12. 124m 52sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 135m 06sExpanded specs · Ridgeback 48LExpanded technical specsSuitability >99%
  14. 145m 20sExpanded materials · Ridgeback 48LExpanded materialsSuitability >99%
  15. 5m 24sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Expanded technical specs ×36.9×
  • Opened reviews ×31.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.