Synthetic data
All sessions

s-3739

Simulated shopper

Oct 30, 2026, 5:54 AM UTC · mobile · search ads · Cairn Low Hiking Shoe · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Cairn LowViewed a product pageChoice 31%
  2. 257sOpened comparisonOpened the comparisonChoice 96%
  3. 31m 22sViewed Cairn MidViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice >99%
  4. 41m 33sViewed Talus TrailViewed a product page · Switched to a similar productChoice >99%
  5. 51m 51sCompare + Talus TrailAdded a product to compareChoice >99%
  6. 62m 10sCompare + Cairn LowAdded a product to compareChoice >99%
  7. 72m 41sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  8. 83m 07sCompare + Cairn LowAdded a product to compareChoice >99%
  9. 93m 34sCompare + Talus TrailAdded a product to compareChoice >99%
  10. 104m 04sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 114m 25sOpened reviews · Talus TrailOpened reviewsChoice >99%
  12. 124m 29sImage 1 · Talus TrailViewed a product imageChoice >99%
  13. 134m 50sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  14. 5m 04sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×58.6×
  • Added a product to compare ×411.5×
  • Returned to a product viewed earlier ×322.8×
  • Opened the comparison57.4×
  • Viewed a product page ×61.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.